How to Add an Etsy Shop on Instagram
Instagram isn't just for influencers and foodies; it's a treasure trove for Etsy sellers aiming to elevate their business. If you've been scratching your head about how to add an Etsy shop on Instagram, you're in the right place. This guide will not only walk you through the steps but also offer actionable tips to amplify your Instagram marketing strategy.
Why You Should Add Your Etsy Shop to Instagram
Before we dive into the "how," let's talk about the "why." Here are some compelling reasons to learn how to add an Etsy shop on Instagram:
Drive targeted traffic: Instagram is a hub for creative souls who appreciate handmade and unique items—just like what you offer on Etsy.
Boost brand awareness: A well-curated Instagram feed can make your Etsy shop a brand that people recognize and love.
Expand your reach: Instagram boasts over a billion monthly active users, offering a vast audience for your Etsy products.
Encourage sales: Adding your Etsy shop link to Instagram simplifies the buying process for your followers.
Build a community: Beyond driving sales, Instagram allows you to build a loyal community around your brand.
How to Add an Etsy Shop on Instagram: A Step-by-Step Guide
Ready to get started? Here's your guide on how to add an Etsy shop on Instagram.
1. Navigate to Edit Profile
Head over to your Instagram account and locate the "Edit Profile" button.
2. Add your Etsy link
Once you're in the editing mode, scroll down to the Bio section. You'll see an "Add Link" option. Among the two buttons that appear, choose the "External Link" option.
Not sure what the link to your Etsy store is? Check out this guide.
3. Paste the URL and save
Paste the copied Etsy shop URL into the designated field. You can also add a title to make it more descriptive or leave it blank if you prefer. Tap the checkmark at the top to save your changes.
4. Voila! You're done
Congratulations! You've successfully added your Etsy shop to your Instagram bio.
Now, it’s time to get creative and use your posts and stories to direct viewers to your Etsy shop. For example, "Love these handmade candles? Click the link in my bio to shop!"
Grow Your Etsy Store with an Instagram Business Account
Rather than sticking to a standard personal Instagram account, Etsy sellers should consider upgrading to an Instagram business account.
Instagram business accounts provide access to powerful analytics and promotions tools that can help grow your audience and drive traffic to your Etsy shop. If you're eligible, you can use Instagram Shopping to tag products in your posts directly — this allows users to shop from your Instagram feed, making the buying process seamless. You’ll also have a more effortless time tracking engagement, reaching new followers, and converting Instagram users into customers.
To switch to a business account, simply go to settings and select "Switch to Business Account."
Leveraging Instagram to Boost Your Etsy Sales: Tips and Tricks
Just like with TikTok, success on Instagram isn't a given. Here are some tips to make sure your Instagram efforts are fruitful:
Show your creative process: Use Instagram Stories or Reels to offer a behind-the-scenes look at your creative process.
Announce new arrivals: Keep your followers informed about new items in your Etsy shop.
Host giveaways: Engage your audience by hosting giveaways that encourage visits to your Etsy shop.
Engage with comments: Build a strong rapport with your audience by actively responding to comments and questions.
Use hashtags wisely: Employ relevant hashtags like #EtsySeller or #HandmadeGoods to make your posts easily discoverable.
Track your success: Utilize Instagram and Etsy analytics to gauge the effectiveness of your marketing strategies.
Ready to Take Your Instagram Game to the Next Level?
If you've made it this far, you're clearly committed to leveraging Instagram for your Etsy shop. But let's be honest: maintaining a consistent and effective Instagram presence can be overwhelming. That's where we come in!
We’ll help you create a 3-month Instagram content calendar that’s specifically designed to align with your brand and products. Imagine not having to worry about what to post next; we've got it all planned out for you!
