About

Gisella Tan

Here's my story: I bought a Cricut during a Black Friday sale back in 2021 and started making stickers as a hobby. One sticker soon turned into dozens, and with a ton of ideas for new designs, I decided to launch an Etsy store to share my creations.

Much to my surprise, I was soon making $5 a day, then $20, then $70. Despite having a full-time marketing job, I decided to dive deeper into how Etsy worked and how I could scale my store.

Since then, The Colorful Place has made 4,400+ sales with nearly 1,400 5-star reviews — that's more sales than 97% of stores on Etsy! — all while spending a grand total of $12 on ads.

As a creator myself, I know how much effort and passion Etsy store owners pour into your crafts, and how much your creations deserve to be recognized.

That's why I launched the Etsy Strategist. I'm passionate about supporting small business owners like you who dream of seeing their small business grow into something bigger, whether on Etsy or your own website.

It's nice to meet you! I'm Gisella, the founder of the Etsy Strategist 👋

The Colorful Place

Brands I’ve worked with

AARP logo
Lime Lush logo
Coursera logo
Kikkoman logo
AdRoll logo

Ready to say goodbye to your 9-5?