Can You Change Your Etsy Shop Name?
So you've lovingly crafted a bunch of products, launched your Etsy store, and even made your first few sales—congratulations! But now, as you look at your shop name, you might be thinking, "Hmm, this doesn't quite capture the brand I'm building." Or perhaps you've pivoted your product line or overall brand since launching, and you're wondering, "Can I change my Etsy shop name?"
In this guide, we'll walk you through everything you need to know, from Etsy shop name availability and rules to the actual process of changing your shop name and what happens afterward.
Why Is a Catchy Etsy Shop Name Important?
A catchy and memorable Etsy shop name can make a world of difference for your business. It can help you stand out in a crowded marketplace, attract more customers, and ultimately sell more products. A well-chosen name can also improve your shop's visibility in search results, thanks to Etsy's algorithm that takes into account your shop name.
Can You Change Your Etsy Shop Name?
Yes, you can change your Etsy shop name. However, it’s important to be aware of Etsy’s shop name policy:
You can only change your shop name once every 30 days.
Your shop name must be between 4-20 characters and cannot contain spaces or punctuation
Your shop name must not infringe on trademarks.
You can only change your shop name a maximum of five times.
How to Change Your Etsy Shop Name
The process of changing your Etsy shop name is relatively straightforward:
Go to 'Shop Manager' and click on 'Settings.'
Navigate to the 'Info & Appearance' tab.
Find the 'Shop Name' section and click 'Change.'
Enter your new shop name and save the changes.
The first time you change your Etsy shop name, it's usually an automatic process. However, if you wish to change it again, you may need to request approval from Etsy.
What Happens After You Change Your Etsy Shop Name?
Your old shop name will redirect to your new shop name indefinitely — this means that if someone searches for your old shop name, they will be automatically redirected to your new shop.
That said, some sellers recommend using your old shop name as a keyword in your listings to make it easier for customers to find you.
How to Determine Etsy Shop Name Availability
Etsy shop names are unique, so you'll need to come up with a name that hasn't been used before. Before making any changes, it's crucial to search Etsy and ensure that your desired shop name is available.
Use these tips for checking Etsy shop name availability:
Use Etsy's search function to look for shops with similar names.
Consider variations of your desired name to see if they are available.
Check social media platforms to ensure your desired name isn't being used elsewhere.
How to Come Up With an Etsy Shop Name
Choosing the right name for your Etsy shop is crucial for your brand identity.
Here are some tips on how to come up with an Etsy shop name that resonates with your products and target audience:
Keep it simple and easy to remember.
Make sure it reflects the essence of your shop.
Use relevant keywords to improve search visibility.
Test the name with friends and family to get their opinions.
Should You Change Your Etsy Shop Name?
Changing your shop name may be a simple process, but behind-the-scenes, you’ll want to make sure your branding is aligned. This means you'll need to update any marketing materials, such as business cards or social media profiles.
Previous customers may also have difficulty finding your shop under the new name — consider drafting an announcement for Etsy or letting them know via social media.
Can You Change Your Etsy Shop Name? Common Questions
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Your Etsy username is what you use to log into your account, and it's not visible to customers. Your shop name, on the other hand, is what customers see and how they identify your store.
