Is Pattern by Etsy Worth It? A Guide for Sellers
As an Etsy seller, it's natural to explore every avenue to grow your store and increase your sales. In this quest, one option that might have caught your eye is Pattern by Etsy. This platform promises to extend the reach and enhance the branding of your Etsy shop.
But the big question is: Is it worth the investment? Let's dive deep into what Pattern by Etsy offers, its pros and cons, and whether it's the right choice for you.
What Is Pattern by Etsy?
Source: Etsy
Pattern by Etsy is a website builder specifically designed for Etsy sellers. It allows you to create a custom website that's automatically integrated with your Etsy shop. This means any changes you make to your Etsy inventory are reflected on your Pattern site in real-time.
Pattern aims to give sellers a more personalized space online, without the hassle of managing inventory across multiple platforms.
Pattern by Etsy: Pros and Cons
Every tool comes with its set of advantages and disadvantages, and Pattern by Etsy is no exception. Here's a breakdown to help you weigh your options:
Pros
Seamless integration with Etsy: Your Pattern site syncs with your Etsy shop, making inventory management a breeze.
Customizable design options: You can choose from a variety of templates and design elements to create a site that reflects your brand.
No need for technical expertise: The platform is user-friendly, even for those without any web development experience.
Cons
Monthly fee: There's a $15 monthly cost associated with having a Pattern site, which might be a consideration for small-scale sellers.
Limited customization: While there are customization options, they may not be as extensive as other standalone website builders.
Dependence on Etsy: Your Pattern site is heavily tied to your Etsy shop, which could be a drawback if you're looking to diversify your sales channels.
How Much Does Pattern by Etsy Cost?
Pattern by Etsy offers a free 30-day trial for new users, after which the service costs $15 USD per month, plus any applicable taxes.
There are no additional listing fees for items on your Pattern site. The listing fee paid for products on Etsy covers both your Etsy shop and your Pattern site. However, when you make a sale through Pattern, you will be charged a transaction fee of 3.5% of the item price, in addition to any associated payment processing fees.
Is Pattern by Etsy Worth It?
Deciding whether Pattern by Etsy is worth the investment depends on your specific needs and business goals. If you're looking for a hassle-free way to create a more personalized online presence while staying closely connected to your Etsy shop, Pattern could be a great fit.
However, if you're aiming for more independence and extensive customization options, it might fall short.
Who Should Use Pattern by Etsy?
Established Etsy sellers ready for more
If your Etsy shop is buzzing with activity and you're thinking, "What's next?" Pattern could be your answer. It's like giving your brand a new playground to explore, reaching audiences beyond Etsy’s community.
Creatives with a flair for branding
Got a unique style that makes your creations stand out? Pattern lets your brand’s personality shine. It’s like dressing up your digital storefront to match the uniqueness of your products.
Multi-channel connoisseurs
If you love the idea of your products popping up in different online spots, Pattern helps you orchestrate that symphony. It's perfect for those who want to harmonize their Etsy shop with other sales channels smoothly.
Growth-focused artisans
Dreaming of scaling up? Pattern can be a stepping stone to larger ambitions. It’s like having a growth partner that understands your journey from a small Etsy shop to a full-fledged online store.
Etsy beginners seeking a solid start
Just starting your Etsy adventure? Pattern offers an easy way to set up a professional-looking website without the need for extensive technical knowledge. This can be a great way to start building an online presence while still getting acquainted with the Etsy marketplace.
Alternatives to Pattern by Etsy
For those who decide Pattern isn't the right fit, there are several other avenues to explore:
Standalone website builders: Platforms like Shopify, Wix, or Squarespace offer more control and customization.
Social media marketing: Utilizing platforms like Instagram, Pinterest, or Facebook to drive traffic to your Etsy store.
Multi-channel selling: Explore other marketplaces like Amazon Handmade or eBay to diversify your sales channels.
Pattern by Etsy offers an interesting proposition for Etsy sellers looking to expand their online presence without straying too far from their established Etsy shop. While it has its benefits in terms of ease of use and integration, the limitations in customization and the ongoing cost are factors to consider.
Ultimately, the decision boils down to your business strategy, budget, and how you envision the growth of your Etsy store. Whatever you choose, ensure it aligns with your overall goals and adds value to your brand.
